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Its name bequeathed to us from an old Arabic term that speaks of pure indulgence, Faowah tells of the ageless tradition we serve, the unending pursuit of perfection. Manifest in an enchanting aroma, it sings in timeless celebration of that revelatory moment when distant ancestors first learned to treasure the beauty of the senses. Not a day goes by without our feeling thrilled to be part of the heritage. Hardly an hour passes without our marvelling at the vast range of characters that a fragrance can assume. All around the world, with every fleeting moment, millions of lives are being touched and forever enhanced by fragrances.
Our desire to pay homage to their power and versatility led us to create our own blend, a formula that took the most extraordinary ingredients from our entire Collection. Strong and soft notes are balanced in what we believe is the most exciting harmony yet achieved. Then we devised our own method of distillation. So the classic scent of Oud oil is enjoyed at its most characteristic, floral softness and a fruity lightness overlaying the enigma of smoking wood. We’re told that the result, Faowah, exudes fragrance in all its pleasurable splendour, filling us with parental pride.
